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The platform is rolling out a new feature that permits them to reduce the volume of AI-made media appearing in their feeds. This initiative comes as the company announced that it presently contains over 1 thousand million AI-generated clips.

Testing and Rollout

This change is undergoing trials over the following weeks before a global rollout. This development coincides with a increase in AI content, fueled by recent content generation software.

AI Content on Other Platforms

It has been noted that nearly 10% of the quickest rising channels on a popular video site only show content made by AI. A large amount of this material is deemed low-quality AI content, a term for substandard, mass-produced content that is typically illogical or surreal.

“We know from our community that many people enjoy content produced via AI tools, including digital art to informative clips, and we want to offer the community the power to see more or less of that, depending on their own likes,” stated a platform representative.

AI on the Platform

TikTok shared that there are presently 1.3bn videos on its app labeled as AI-generated. In total, more than 100 million media items are submitted to the service daily, making AI content a minor percentage of its total content library.

User Control Features

Viewers will be in a position to decrease or raise the amount of artificial media they see by opening the “manage topic” option in the platform and choosing “AI-generated content”. Other topics that are already be controlled under the tool cover news, clothing, cosmetics, and dance.

AI Disclosure Rules

The platform’s policies mandate content makers to label lifelike artificially created content, and it forbids dangerous AI impersonations of well-known individuals or crisis events. Any realistic AI video that is unmarked can be taken down under its community policies.

In addition, the platform will henceforth attach an “AI-made” watermark to content produced via its own AI tools, or flagged by an industry-wide initiative for spotting AI-generated material. This action is designed to stop users from seeking to circumvent the labeling process.

Educational Initiatives

TikTok is also establishing a two million dollar educational fund for experts and groups to develop learning resources about responsible artificial intelligence. This program will benefit charitable organizations dedicated to training coding and technology.

Content Safety Approach

TikTok has supported its moderation strategy, following controversy over proposals to cut jobs for numerous review team members in the UK. TikTok is planning to eliminate hundreds of positions in its trust and safety team in the UK capital, with labor groups and internet security professionals expressing worry that staff are being displaced by automated systems.

A senior executive stated that human moderation would remain essential, but AI can safeguard staff by removing the most graphic content prior to it is viewed by people. The company stated a 76% decrease in shocking and graphic content seen by human moderators over the past year due to reliance on its automated systems.

“We think that it’s essential to integrate people and machines to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to limit contact with dangerous material as swiftly, which is where a extensive automated help is really helping us operate efficiently.”